Every sales conversation doesn’t need to end in a transaction to be a success.
Renee Hribar shares her simple but powerful “3 C’s” framework—Connector, Collaborator, and Client—that completely redefines how to approach conversations, sales calls, and outreach. With this mindset, every connection becomes valuable and creates opportunities for referrals, partnerships, or future clients. She breaks down how to reframe your approach, ask more impactful questions, and open up to long-term business growth.
Whether you’re reaching out on social media, hopping on a discovery call, or reconnecting with an old contact, this strategy makes selling feel more genuine and effective. With less pressure and more possibilities, sales actually become fun.
Transcript
Not about a client, but about something I've taught again and again that. Totally shifts how women approach selling their services. And it all comes down to three little letters. C, C, C and I don't mean Yes, yes, yes. In Espanol. I mean, these are the three Cs that have changed the way I sell and the way I teach it to thousands of women who sell their own expertise.
ions in general, or spending [:They know someone who needs what you offer, and if you show up with intention and care, referrals are reciprocal and it's a natural next step. You don't even have to ask. Most of the time, the second C collaborator, sometimes this person, you talk to, this person, she becomes someone that can create something new with you, like co-hosting a workshop or an exchange of ideas, but you'll lift each other up.
ey are ready to hire you and [:Sighted, right? You're too short. Think about it. Like every single person is at a different point in their buying cycle, so you could miss out on lots of opportunities if you don't open your mind and your heart, honestly, to spending time genuinely getting to know each other, and I mean past the bio, past the cute little title on LinkedIn past just.
Quote, unquote small talk. Right? Like past the, so what do you do? Okay, so you have courses, and you have workshops. Okay? And then you have this. Okay, but like how, that's fine. That is information A, it's also something you can search, but you don't. Before you get on a call, you don't even need a call to know that stuff.
Right. so what do you want [:More importantly, what their goals are, what are they trying to accomplish? Because it's hard for us sometimes to identify our challenges. Don't you agree? It's hard for us to understand and see ourselves from the outside. And therefore you don't have to say, what are you struggling with? It's not even that great of a question.
What is a better question is what are you trying to accomplish? What is the 30,000 foot view of where you wanna see yourself in a month, in three months, in six months, in a year, a year from now? Where do you wanna see yourself? And again, depending on what you do, you're gonna ask. Under that context, where do you wanna see if you're a, you know, if you're a life and family therapist, where do you wanna see your marriage?
where do you wanna see your [:got their business card two [:Yeah, I know. I got 'em too. And you just reach out. Relationships do not have a statute of limitations. Hey, I just opened my desk drawer and I realized your business card has been sitting in there for way too long. Today's the day I decided I'm gonna reach out how you been, right? Or again, I probably would ask a better question because I would look them up.
Before I reached out, the internet is a beautiful tool for research. Gosh, I remember having to go to the library to look at microfiche, and if you know what I'm talking about, girl, you better go to the doctor, get your vitamin D levels checked. Oh goodness. Right Point is this. Research is available at our fingertips, from our phone, from our laptop, from our computer.
to ask really good questions [:So if you're talking to five to 10 people a week, let's say just, just talking to them, being open to all the possibilities, asking them a question, inviting them to anchor content. Hello. You know that. I love it. If you don't know what it is, definitely make sure you check it out. You're simply asking people how are you doing?
Right? And you're connecting with them around what they're talking about. Remember, if you, if you read chapter one in the book, it's all about meeting people where they're at. The case I used was a real pub in a real bar and talking to the guys who were talking about golfing and got an invitation to brunch.
s all the time, both here on [:Everyone I speak to is one of the three C's, right? Who am I talking to? Are they a connector? Are they a collaborator? Are they a client? You might not know right away. I want you to give yourself time, and you don't have to talk to them on an official Zoom call or telephone call or appointment. You could just get to know them through their content, through your content, through wherever you met.
Make it easy on yourself, friends. You don't have to make it so hard. So having said that. When you lead with this mindset, sales becomes easier, more effective. And dare I say fun, you actually end up having lots of friends. A great example. I travel. I love to travel. Okay? If I'm not on a trip, I'm planning one.
ve enough lifetimes, I don't [:I love that about what do I do? I love that we get to meet people and guess what? Not all of them have been clients, not all of them. were collaborators on some big project together with me. Some of 'em were people I just connected with somehow, somewhere some way, and I just. I wanted to keep talking to 'em and there's no reason.
at you do, the problems that [:So here's your action step this week. Before any outreach, before any posts or any conversations, calls of any kind, pause and ask yourself, am I open to this person being a connector, a collaborator, or a client? And if the answer's yes, you're already selling in a better way. If this shifted how you think about sales even a little bit, I wanna hear about it.
hat we get to do business in [: