A powerful sales call isn’t about pushing—it’s about positioning.
Renee Hribar shares the essential roadmap for what to do once you’re actually on the sales call. She breaks down how one client used her “zero to sales in 10 minutes a day” system to turn discovery calls into booked and paid projects—even while pregnant. Learn how a no-brainer offer can bridge the gap between interest and investment, how to qualify leads without feeling salesy, and why preparing a pre-call email sequence can eliminate objections before they even arise.
Mastering your sales process starts with structure and intention. Let your expertise shine by creating connection, offering real value, and confidently guiding clients to the next step.
Transcript
And that's okay. So let me walk you through a little story, right? So I, you know that I love my stories and you know that I have lots, thousands of client stories as well as my own stories and experiences, but when you get to the actual call, you've got to have a plan. So on Monday, we talked about what to do before the call.
about a woman who, for this [:Even when she was in her third trimester. So nothing like being time bound and specific when there's a due date for real, the baby's coming. Right. And so I've worked with lots of women at different phases and in different seasons of their lives. And in this case, she started out with my free sales mini course, which you have access to right now.
oming with, right? So here's [:When someone booked a free website review to with her, which is basically her discovery call, that's what she was calling her discovery call. She didn't jump in blind. She'd already reviewed their site, taken notes, prepared questions, and on the call she'd say, Hey, I'm excited to dedicate the next 20 minutes to get to know you and your business better.
I've got a couple questions to help me get the full picture, and then I'll give you my best advice, even if it's not me. And then she would ask specific qualifying questions. And these are questions that not only I talked about in my program, but that we got to talk about when we had our live group coaching sessions and the DM days.
seconds, [:Great question, right? Number two, she would ask, what do you want your visitors to do on your site? A lot of people don't even think about that. Third question she always asked was, how do you know if your site is doing its job? So part of what she did in, in addition to building websites, is she also built dashboards.
again, a brilliant, brilliant business owner and, um, definitely not messing around with time. So once they were qualified. Only then she'd say, Hey, you're in the right place. That's exactly what I do, for example. And then she'd give an example to show why what she was about to offer them was the absolute next best step.
what they wanted. And by the [:And honestly, they came in thinking they needed a 10 page website. They left after that. With a three page website that absolutely killed it, did exactly what it was supposed to do. So that's exactly what I want for you. So, and at this point in the sales call, instead of going straight into a, you know, 10 page, 10 K offer, which she could have, 'cause they were like, I want 10 pages.
d and nothing that you don't.[:There's a lot of noise out there about what a website needs to have and what it doesn't. I have the experience to make sure you get the right strategy in place, especially when I apply my signature framework to your site. So let's do a full site analysis with a 20 minute Zoom review call, and I'll give you a follow-up doc.
All for nine, nine bucks. I've got time on Tuesday at two 30. You want that spot? Booked and paid on the call. Now, some of you might say, oh, $99, oh my gosh, that's undercharging. Listen, not only is it easier to go from $99 to $9,900, but it's also easier to go to $99,000. It is the same energy, but it's an easy yes to start.
like going. A Facebook image [:You're gonna be able to do it fast if you do it right, so you can do this too, is what I'm saying. Whether you're a bookkeeper, a funnel builder, a life coach, a web designer, a marketing strategist, having a no-brainer offer works what? To say on the phone works. So today's action steps. Use the recon sheet that we talked about on Monday.
Remember, on Monday we talked about doing this recon sheet before every call? Yes. Number two, prepare at least three qualifying questions just like Zena did. In our story above. Make them industry specific. I like to use a framework like statement, statement, question. Again, these are all things that I could dive deeper into when I work with people privately.
You're getting the [:All right, number three. Create a pre-call email sequence. Now I give this as a swipe file to my students, but this pre-call email sequence is typically three emails. It has everything from testimonials, some educational content you've created. I call it anchor content in my program. Um, a quick intro about you, uh, what you do, why you do it, how you work with your clients, all these things that are Yeah.
On your, they're on your website. Sure. They're in your content. Yeah, but do you really expect the person who's booked a call to have done all their due diligence? No. Just like I did not get three quotes for the roof. I know. Dad, if you're listening, I'm sorry. You told me to get three quotes. I only got one.
st customers are. That's how [:People ask me all the time, how do I overcome this objection? I go, if you work with me, you'll never get that objection again. So, practice, practice, practice, practice saying this. Do you wanna hear what I have in mind for you? So it's a very, it's a very low pressure invitation. And they're like, oh yeah, and then you answer like, based on what you shared with me, this is what I recommend.
es, then you probably should [:But most of the women that I work with, and if you're listening to this, you're probably in that camp. You're high level expert consultants, service providers. You work on projects, you fractional c CFOs or CEOs. You work on a project basis, right? For the next three months we will, for the next six months, this is what we expect to do.
So it's. Not high pressure and it's not an emergency, so you do not need to book a call this week if they are suddenly aware of you this week. In fact, it's better if you put it off for a lot of reasons. We'll get into that if we keep talking. But the bottom line is this. If you say, yeah, let's talk next Thursday, and then in the meantime, check your inbox for some really good stuff to make the most of our call.
tionships. You are a trusted [:Follow the path, adapt it to your business, and you will sell your expertise with confidence. For now, go sell something and celebrate it 'cause you've earned this. Can't wait to see you on Monday.
