018: How to Use Your Story to Get More Clients (Without Feeling Like You’re Bragging)

You see a lot of women that hire Emily, they have also just started a business now, why they've started that business. They didn't know it was the same as Emily, but Emily, when she finally shared her story about why she actually needed to hang up her own shingle, why she could not continue in her corporate career, why after the divorce and having a 4-year-old nonverbal daughter made such an impact on her life that she needed to commit fully to being present for her daughter and also still make a living.

I feel so seen. I was also, and then they would fill in the blanks about how their story, whether it was a divorce or a first baby or a third baby or someone in their family got sick or they got sick. She had two discovery calls booked. She hadn't had any discovery calls booked in three months. Every single client she had gotten from the last three months had been from us directly reaching out to former clients and either getting them another contract to work on a different project or getting a direct referral, and she got one new client.

I heard your story and I need to buy from you. So think about the people that you've seen share their stories and how you've felt when they've shared. I remember following a phenomenal blogger. This is back. Way before, this business, and I wasn't even, it wasn't even on my radar to get into the online space, but I remember she had shared her infertility story and I also had.

Person, and I still follow her to this day, and I think I bought her book. I did become a customer. So when Emily shared her story, she got results. But I'll tell you, I still remember the moment that Emily told me that she had signed that client, because here's the deal, the client was also a single mom.

That's a sign I'm calling Emily. Emily had no idea who this person was. She had no idea this person was following her or was even aware of her content or her business. But here's what I want you to do, is I want you to get results like Emily got. Take the story you wrote down on Monday and share it. Pick a place, your email list, your Instagram, your LinkedIn, your podcast, your favorite Facebook group.

Two, add a clear call to action. Something simple like, message me if this resonates or wanna chat more about this, or, this is exactly why I created this offer. And don't just post and pray, please. Posting is not enough. Use it as a reason to reach out. And honestly, think about the people that have already been in your life, people that you've already met.

Of course I teach it into in my program, but it's exactly what I teach in my zero to sales in 10 minutes a day system. It is so much more than just marketing. It is your doorway into meaningful conversations with potential clients, connectors and collaborators. And here's my invitation to you. if you're not already on my email list, what are you doing?

Get on there. I've got resources that make this whole selling your expertise thing feel a whole lot easier. And even, dare I say fun. And yes, you can hit reply to any email I ever send you and ask me anything. And remember the right story shared in the right place opens doors you didn't even know we're there.