What if the only thing holding you back from your next sale is the story in your head?
Renee Hribar unpacks “The Cake Effect”—a relatable, mindset-based barrier that keeps women from reaching out, following up, and confidently selling their services. With humor, honesty, and a dose of sales wisdom, she shares how imagined worst-case scenarios often sabotage real opportunities. From podcast guest invitations to sales conversations, these false stories create unnecessary fear and hesitation.
By replacing fear with possibility and taking one small action, you can build authentic relationships and attract aligned clients with confidence. Shift your mindset, rewrite your story, and watch your business begin to grow.
Transcript
I've got a recipe in the book for my grandma's crazy cake. You can go have it 'cause that's what I'm gonna make later on today too. So we're kicking off this week by tackling this sneaky. What if thoughts that keep way too many women stuck and not selling. So let me introduce to something that I talk about in my book called The Cake Effect, and it's, it's, no, it's not just about your sweet tooth, but it is about the false stories that your brain bakes up, that stop you from reaching out, that stop you from.
you from inviting someone to [:the sports court, we would, you know, looking at these cute guys we're like, oh, he is so adorable. Wow. He is so sweet. Oh my goodness. He smiled at me. And then immediately things like this would pop out of our brains. Well, what if his mom hates me, or what if he doesn't like dogs? Or, what if I get a promotion at work and that requires me to move and then we break up because of it.
ob that I might get down the [:So therefore, I should not even make the first move. That's the kind of junk that our brains bake up and that. Is the cake effect. So in my book, I take you through really a fun tale of how something as simple as baking a cake for a friend could be a swirly whirly rabbit hole of untrue. Stories. And yes, I do share my grandmother's crazy cake recipe.
, like if you invite someone.[:To be a guest on your podcast or be quoted in an article that you're writing that somehow you're ruining their day. That's it. They hate you. Now the next time they see your face, they're gonna spit on the ground. No, right? I have totally imagined the worst case scenarios. And then I say it out loud and it becomes funny.
But the reality is, is these are stories that our brain. Bakes up and it gets in our way. So another example, I was chatting with a woman in my program recently, and she is so good at what she does. Totally has built a whole business on referrals. However, I. She knows that that referral pipeline is not under her control and it is not reliable and it's definitely not forecastable.
d when she gets new clients, [:It's like really good and people love it. It's got, you know, thousands of downloads and o over 200 episodes. She's not like some, you know, wannabe. I mean, she really has a great thing, but she honestly felt like she was. Bothering someone and would upset them if she invited them to be a guest on her podcast.
And that stopped her for so long. And now of course, she has a process where she is more intentional about who she invites and also has a process to get to know them better, not just as an interviewee on her podcast, but also afterward, right? Being a guest on someone's podcast or you having guests on your podcast if you decide to have one.
It's a [:Okay? I did have a bad bangs incident once in seventh grade, and I'm still scarred. My friends called me the Dutch boy for about three months. You've ever painted anything and you've seen the Dutch boy paint can, that was pretty much what my bangs looked like. So here's what she did. She did the mindset exercise in my program that I used to have my sales teams do at the last week of every month, because if you've been around sales teams, you know, they, we have sales quotas and they're typically 30 day sales quotas.
s stood the test of time. It [:She imagined all of the positive outcomes, and this is what I wanna invite you to do right now. So if you felt like the worst case scenario, outcome was your mindset, then let's imagine this. I wanna invite you, just like Walt Disney says to his imagineers, right? If you can imagine it, you can achieve it.
No, I wasn't there in the room, but I can imagine him saying that. So I want you to imagine all of the positive outcomes from asking someone. To anything like you make a new friend or you collaborate on a project, or you refer each other, or you hire each other, or all of the above, all of them are also possible outcomes and honestly, more likely outcomes than you ruining someone's day because you've invited them.
To something. [:And then we get back into action mode with one simple outreach. Just to start the conversation. So here's my action step for you today. Pick one person that you've loved up, right? That you know they're not strangers, but you haven't really gotten to the point where you're discussing more about their concerns or their problems, or your concerns or your problems, or, you know, they're, they're, they're not at that point with you yet in the conversation.
ied on the vine. No problem. [:That's it. Rewind if you need to. That's it. Look at the transcript if you must. That's all. Keep it super easy. Keep it easy. Okay, so now I need to go bake my grandmother's cake, but before I leave you, make sure you're on my email list so you can get my free kickstart sales course. And of course, the best part you can hit reply to any email I ever send you and tell me what your false story is that you are done believing.
This week, can't wait to see you on Friday.
