You do not need a huge audience to make real connections that grow your business.
Renee Hribar breaks down how service providers like funnel builders, tech experts, and consultants can use two simple tools—the love list and a monthly spotlight—to create genuine connections and turn them into consults without feeling salesy. She shares a specific outreach strategy that holds attention, builds trust, and invites the right people into deeper conversations.
Whether you are starting with zero followers or building from scratch, this method creates momentum with connection first marketing. Write down one name today and get ready to turn relationships into real results.
Transcript
Bring those that she's most interested in. A little closer enough to offer a thank you call. And this one connection strategy opened the door to hundreds more. So here's the math. If you genuinely connect with just five people a week, and each one knows a hundred more people, which I say this all the time, every single person that you meet knows at least another 100 people that.
tell anybody about me. Okay. [:But let's just hypothetically say no one you ever meet, ever shares more about you to anyone else that they know. Let's just hypothetically say that even though I know that's not possible. I'm listening to you. I'm listening to you listeners. Yes I am. And I hear what you're saying. So let's just say you only genuinely connect with five people a week.
in your language, especially [:this is a hypothetical situation. If you were a project-based service provider, let's say building funnels or building dashboards or automations, or optimizing the tech, you are most likely. Not speaking the exact same language when you speak about those things as your ideal clients. And think about it.
They don't necessarily know then how to identify you, even if you've identified them. This is where the love list and the Spotlight Connection strategy come together, like a peanut butter and jelly. So think about holding someone's attention long enough to get the full picture of where they're at. What they're actually stuck on, and then demonstrate to them exactly what untangling that could look like.
That could happen in a [:You have identified some people that you wanna talk to. You are showing up where they are. You're loving them up, right? You've looked them up on all the different places. Spotify, YouTube, Pinterest, Amazon, of course, the regular places like the social media channels, LinkedIn, Facebook, et cetera. But. You are looking for a way to hold their attention.
channels. I do this. I don't [:So imagine having a monthly spotlight where the people you've gotten to know or are getting to know Put together in one post where you feature them either on social media or email or both, wherever your business shows up. And I just wanna reinforce, you do not need a big following. I did this before.
I had a big email list and before I had anyone following me or connecting with me on social media, um, when I. Started this strategy. I had three people on my email list, me, myself, and I. Okay. And, and I had nobody knowing who I was on social media, but I understood how to keep people's attention from my decades of sales experience.
monthly spotlight where you [:I love giving specific examples. Speaking in theories is only one way, but I really like getting into the details. That's why I love my consulting so much. Okay. Lemme give you the example. Let's say you're a funnel builder. I work with a lot of funnel builders and ads managers and tech and automations experts, and I just love how their brains work.
e three most commonly needed [:What if you did a spotlight on a few people and invited them to a Zoom call afterwards where you shared what these funnels looked like when you build them, and where you most often see pieces missing. When your clients come to you, then you can open it up for questions, record it, and then send them each the replay and an invitation to a free consult to evaluate their funnels.
You see how that could all come together so easily. You are literally going into your newsfeed looking for people that you believe are your ideal client, showing up where they are, loving them up, and then spotlighting them because maybe you couldn't connect with them in one week. Maybe it took you a couple weeks and you wanna maintain their attention and you wanna continue to show up where they see your name and they smile.
So the worst that can [:You should check them out. You're not necessarily saying that you've worked with them 'cause you haven't, you're not saying that you can vouch for them specifically because you necessarily can't, you know, they're a good person. It's keep it as simple as possible. Put up something very simple. I mean, again, this is, I can go into more details with you specifically if we end up working together, but these spotlights are so simple to do and they do exactly what you need, which is hold their attention and bring them closer so that you can.
Google translate in the same [:You build that bridge. So it sounds like a great way to get someone out of your newsfeed and onto your calendar in a non-salesy way, right? Because you are simply helping them. You're not hurting them, you're educating them. And if you've been hanging out with me for any length, the time, you know that the four mile markers that everybody must cross before they can say yes to anything, our proximity, you got that reason to reach out.
It gives you that education. The biggest. Longest mile marker. And that is number three. And then finally indoctrination, where like they understand what you do, they understand their problem, they're self-aware, and if they ever get it done, they're only gonna be talking to you. So. Here's your action step.
And then if you want to know [:That's A-S-K-M-E-C-O-A-C h.com. Next week we'll build your momentum with a look at anchor content and how to use your stories to attract exactly the right clients. Until then, you've got this. Talk to you soon.
