A single post can spark a ripple effect of connection, collaboration, and client growth.
Renee Hribar shares the story of Joanne, who used a simple LinkedIn poll to test her talk title—and ended up landing a new client. By reaching out to her network with genuine curiosity and zero pitch pressure, Joanne created meaningful conversations and expanded her visibility. Renee walks through how a few thoughtful connections, backed by a solid sales process, can lead to organic business growth.
Whether it’s LinkedIn, a newsletter reply, or a message to an old contact, reconnecting doesn’t have to be pushy. With a little courage and strategy, your next client might already be in your inbox.
Transcript
Remember the story I shared about Joanne? Yeah. Well, after she reached out to a few people started to get some traction. She worked up the courage to post a poll about her talk title. Then she reached out to another few people that she hadn't gotten to know very well, but they were all in the same program, and she shifted her ask ever so slightly like this.
blish my talk, but I'm still [:It'd be great to get your opinion. Can I send you the link to it real quick? See how easy that is? They said a Sure, of course. They said, sure. She replied, thanks for helping out. You're really a help. Here's the link to the poll. Can't wait to see what you thought. Like it's so easy. Such an easy Yes.
And again, these are not strangers. They're people she went through the program with, but she didn't talk to all of them the first time. But she did work up the courage I. Here's what happened next. Remember those two talk titles that we talked about on Monday? The first one for her was Beyond the will, the three legal documents that actually protect your family, and from chaos to clarity, estate planning for real life, not just the rich and famous.
ing on that because remember [:Well, the Ripple effect got even. Bigger than she imagined. That poll led to another connection, someone she had never met, but who saw it because one of the people that she asked to comment on it knew this other person. So because Joanne and I had worked on her sales process, of course, when this new connection came into her life.
se two talk titles. When you [:One way that they can refer you, collaborate with you or buy from you. Right. Do you see how that works? Because her first talk title is Beyond the will, the three legal documents that actually protect your family. So anybody who reads that can get a pretty good idea beyond just Joanne's title and bio about how she actually helps people.
llows people one of the most [:have heard me say that about:When somebody is helping you, it is scientifically proven that they want to continue to help you. And the ripple effect from that means they're going to continue to wanna. Ask questions or answer questions and go back and forth. So what does it do? It opens the doors for communication. let's reflect here on what's possible when you, one, use social posts as your reason to reach out.
, invite people to something [:Did you pick one person? Did you take me up on my challenge? What conversations did it start and what worked? Because the ones who can weather any economic climate are not selling just. every moment that they open their mouth, right, just to reach out. Like it's not the only reason to reach out.
One of my stories that I told was about my uncle Timmy, who only calls when he needs something. Now, granted, we all need something, but. You don't always have to reach out just because you need something. So this is all a part of a, of a very delicious recipe of connection, collaboration, and invitations, right?
We're not taking the [:Maybe not Macy's. Maybe Nordstrom, maybe that's a better example. point is, is I wanna feel seen, heard, and understood, and then yes, I'm happy to lay out whatever money it costs to buy that awesome dress. So if you start doing what Joanne did, I bet you already know your next client. It can be as simple as reconnecting with someone you met at a past event or following up with that person.
tacts who might be a perfect [:The last time we talked you were do, do, do talking about this. How's that going? I mean, it could be something personal, like maybe you met the person and you chatted about your kids and you were like, yeah, the last time we talked, your son was just going into kindergarten. How'd that go? It could have been two years ago.
It's okay. They're like, oh my gosh. Kindergarten was great. We miss it. We're homeschooling now. It just opens the door to conversation. You're not just what you do for a living. You're not just one piece of a puzzle. You are the full picture. You are the full puzzle.
els and then bring them back [:The fact that you're not as big as Coca-Cola doesn't mean you still don't want the data randomly tested from your market. Right. So you don't have to see this person that you're reconnecting to as a potential client to make this effort worth it for you. I really wanna just drive that home so. Here's the real deal.
If you're not on my email list yet, what are you waiting for? Get my free sales mini course. Then you'll be on my list and once you're on my email list, you can hit reply to any email I ever send you and ask me anything. 'cause clearly I have a lot to say in the meantime. Keep connecting, keep growing. See you Monday.
