You don’t need a big launch to make big money—you just need a handwritten list and a clear intention.
When life throws you a curveball, your existing connections and past experience can become your greatest asset. Renee shares the inspiring story of “Sandra,” a coach who needed a fast cash injection after a family health crisis. Instead of launching a new campaign, she picked up a pen, wrote down names from her digital Rolodex, and invited them to a $47 weekend workshop—which brought in over $4,000 and converted into high-ticket clients.
This simple yet powerful strategy shows how reconnecting with past contacts can reignite your business. A few handwritten names, a little courage, and a clear invitation can be the spark that changes everything.
Transcript
But I am gonna tell you a story about a real client. And so for this story, we'll call her. Sandra like Sandra D. Right. Who else had the album? Grease? Okay. I just dated myself. I remember the album cover. Always had a pen. It had a pencil on it, a yellow pencil, and I remember having it out all the time, having the album out.
let's talk about my client. [:She thought life would slow down, but. You know, and who thought of that, right? Oh, I'm gonna slow down. That's when I'll start my garden. That's when I'll have time for yoga, Pilates, I'll have time for girls night. Right? We put a lot off for the future, and I think that is also something that we could talk about more as we continue on with this podcast.
But ultimately, Sandra is like many of us, she became an empty nester. She thought life would slow down, but. Plot twist, a curve ball, health scare with her husband, completely depleted their savings account. So all that money that she had been and he had been saving up for decades, was now gone. Now obviously to save her husband for his health and wellness.
ourse, that's where it went. [:She knew she could make money doing this. She had for years now, she still had her business, but it wasn't something she was focusing on fully, especially over the past few months because her focus was on helping her husband get back to health. So he was back to health, but their savings were depleted.
ens. And so what do we do as [:Side roads that they have to take, like we are here for them. So she had a great background and experience in coaching. And so what she did was she, she started to make a short list of people that she wanted to talk to sort of mentally first. But what she didn't do was she did not launch a big campaign.
o be able to fly to see, her [:But again, their savings had been depleted by this curve ball healthcare that her husband had. So, you know, thank God he's healthy, he's well now what's she gonna do? So what she did, and I love this part 'cause this is something I talk about a lot. She's like, I went over to my printer, I hadn't printed anything in a long time and I took a piece of paper out of it and she's like, I hand wrote a list and I talk about this, about the middle school days of like writing our first name and our crushes last name and our trapper keeper.
There's a lot of energetic power to that. Handwriting of a name. And so she was able to think about the person and what she thought about first. The first filter she sort of ran the mental list through was had they asked her for advice in the past. So some of the people on this short handwritten list were former clients.
Others were just [:One at a time. It took her a couple days to reach out to people. And her whole focus was, okay, great. So here's what I'm gonna reach out to. What is my ultimate goal of in, of talking to them and inviting them to something like, what can I invite them to quickly? That can be an easy, quick win and also get as many people together as possible versus doing private one-on-one.
ent. I think she made three, [:I. On a Saturday for 90 minutes, she opened up a room. She did some coaching and training on the things that she had sent them pre-work wise, knowing that not everybody does their pre-work. So there was that coaching in the beginning, and then she took everybody in a round table style If, if you've ever been in any of my live group coaching sessions, she just mimicked what I do.
and so she did round table coaching and. Of the 22 people that signed up, I think 17 of them actually showed up on Saturday, and three people from that 22 bought her private coaching. All of that happened in a weekend, and so in that weekend she made $4,025. Not too shabby right now. Did it completely replace their savings?
and that gave her the chance [:that. First or next thousand,:Yes. Obviously she would have to ask different people or ask those same people to something else. So what it was, was an initial reason to reach out, Hey, I'm doing this workshop. And then she knew that the follow through would be her private coaching and. It didn't take long, you know, a weekend, right? A couple days of writing down names and reaching out.
t even do anything on Thrive [:So here's your action step. Make a list. Let's make it easy. Five people. Five people you already know based on your digital Rolodex. And ideally like Sandra, could you think about the people that you were asked advice by? Right. This could be in, in any environment. are the people that have asked you for advice?
Look them up. See what you see. So I mean, like. You know, take out that little FBI agent in every woman's heart and let her, let her on the keyboard and be like, okay, let's put their name into Google, into perplexity, into YouTube, into Spotify, Amazon, all the places Pinterest. Look them up, see what they're up to.
I saw that that book finally [:That are on this short list are probably sharing things like, Hey, congratulations on, you know, your kid graduating or on your nephew getting baptized or on the, like, they're sharing things both personally and publicly. So just congratulate 'em on that in a little bit of a deeper way instead of just commenting on the post.
Send 'em a personal message also, and then ask another question. Hey, the last time we talked this was going on, how's that going? I mean, it's a natural question. Just don't be afraid to ask it, even though you know, you wanna invite them to something else. There is a thousand places that they could obviously let you know and know in uh, an easy way, oh, I'm so busy, I'm so stressed, I'm so this, and so how, whatever they say, however they say it, you can decide if you're still gonna invite them to something and sometimes it's just a, something for free.
e in the past. If you don't, [:Or a workshop like Sandra Paid workshop, do a do a $47 weekend workshop, invite 10 people, make a couple hundred bucks, and then whoever shows up or plays along, invite them to something next. Like, what is your highest and best? What is your high ticket offer? Book a call with them. Say, I wanna talk to about your progress based on the workshop.
Let's talk about it. So it doesn't have to be difficult. That's the point. So here is what I'm gonna ask you to think about. If you're wondering what that exact message is that I recommend sending when you reconnect, you just have to join my email list, go through my free sales mini course, and remember, you can hit reply to any email I ever send you and ask me anything.
ose simple messages can lead [: