What if I told you there was a way to sell your digital product, one-hour intensive, or mini course without a sales page, email sequence, opt-in page, freebie, blog post, website or even making a phone call?
There is a simple way to do this (so simple you’ll think I’m nuts), and I’m sharing the framework with you today! If you’re at a place where you have zero clients, this three-step process is something you can use to increase your sales this week.
Before we start, there are just two things you need in order to use this simple process. Don’t make more work for yourself than you need to by subscribing to more newsletters, writing 10 more blogs posts, or spending hours creating a sales page. Those are all great things, but they won’t help you make money this week. Here’s what your need as a foundation (and it’s so simple that you probably already have it covered!):
- A product that costs less than $200 that you’re able to deliver right away. Having a lower priced offering will help you get a cash injection in your business now. If all of your current offerings are higher priced, think about how you can take a piece of what you do and package it into something that costs less than $200.
- To be a member of a few great Facebook groups where you’re able to ask questions, engage, and make connections.
Once you can check off both of those boxes, here are the 3 simple steps in this process:
1. Start the conversation with a multiple choice question.
Simply create a poll or questionnaire in a Facebook group that asks 3 or 4 questions about the product or service you’re offering. For example, since I teach about sales and connecting with clients in a fun way, I might ask something like:
Which topic would you find most helpful?
A. How to sell a high end coaching package on the phone.
B. How to go from zero to sales in 10 minutes a day.
C. What to do if your client says “no.”
Using a multiple choice question is helpful for a few reasons. First, multiple choice is easy for people to answer, which increases engagement. You might get 10 or 15 people responding in a matter of a few minutes! It also validates your idea, which lets you know what your potential clients are struggling with most. Last, it helps you identify specific people that might be ready to take advantage of your offer today.
2. Thank the people who responded to your question with a private message.
Engage with the people who commented, liked, or answered your poll by thanking them and asking 3 follow up questions in a private message. Before we go further, I want to shout from the rooftops that I’m never, ever going to encourage you to send unsolicited pitches via private messenger. We’ve all had that happen, and it just feels slimy. What I do encourage you to do is to reach out with the intention of connecting and developing relationships with your potential buyers. That’s the foundation of keeping sales simple and fun–forming genuine relationships.
Reaching out with more questions helps you identify where each of these people are in terms of needing your service right now, and you’ll also be able to get deeper into the subject matter to hear their thoughts. It’s really the best focus group you can find!
You can say something like, “Thanks for answering my question. Can I ask you a few more questions about that subject?” If they say “yes,” then you can ask 3 more questions that dive deeper into the topic. I also encourage you to keep the conversation natural by asking a few personal questions. For example, “How do you like the group so far? How long have you been in business? Where are you on the planet?”
3. Ask if they’re interested in learning more.
Once you’ve built a good rapport, think about whether this person sounds like someone who would benefit from your product. If they do, ask if they’re interested in learning more. You can say something like, “You know what? Listening to all the things you’ve said, it sounds like you are very much the person that I built this for. Can I tell you more about it?”
If they say “yes,” then you can send them a detailed description of your offer, the availability time frame, price, and a way to purchase.
If they don’t sound like someone who fits the description, you can ask if they know of anyone that fits the description that would like to hear an offer surrounding this type of product or service.
No matter what your business specialty is, you can find the right people–right now–by looking right in front of you! Even if you’re a card-holding, extremely shy person who isn’t interested in being front and center all the time, this is a method that can help you gain clients when you’re at zero. By creating a mini package and engaging genuinely, you’ll be able to get a quick cash infusion without even getting on the phone.
What do you think–is this something you can try this week? What questions or hesitations do you have?
I’d love to hear your thoughts! Let me know in the comments below, or join the conversation in my private Facebook group, a judgment-free zone where we deep dive on all things email marketing, sales funnels, how to optimize our Instagram accounts, and even swap stories about how we met our spouses!